AI - Driven Growth Solutions

SEO Company in Kolkata
Get Revenue Generating Organic Traffic

Empower your Kolkata-based business to achieve worldwide recognition and sustainable revenue growth.

2.2B+

Organic Sessions

15M+

Leads Generated

100+

Case Studies

60+

Awards & Recognitions

Clients

We are the trusted partners for brands to achieve organic success

BENEFITS

How SEO Drives Revenue Growth for Your Business

Generate Leads

Attract qualified prospects to your site with targeted SEO strategies

Increase Sales

Drive more conversions with optimized search visibility and user experience.

Higher Organic Rankings

Rank higher in search results, getting your business noticed by more customers.

Grow ROI

Maximize returns by investing in SEO that delivers long-term results.

Boost Brand Visibility

Increase your brand’s presence with better rankings and more traffic.

Improve Engagement

Enhance customer interaction with tailored content and improved site experience.

Challenges

Common SEO Challenges Businesses Face

"Why Isn’t My Website Ranking in Local Search Results?"

Many factors contribute to your website failing to rank in local search results. They can be ineffective optimization of local SEO elements- your Google My Business profile, inconsistent NAP (Name, Address, Phone Number) data, missing local backlinks, or weak local content strategy. Some local SEO strategies that can help improve your rankings include optimizing for local keywords, getting customer reviews, and developing local citations.

"Experiencing Low Sales Despite High Website Traffic?"

High website traffic does not guarantee sales conversion. If site visitors are not converting, it is likely that the website needs to be improved from the UX experience. Site-related factors driving them away may include poor loading times, confusing navigation, unclear calls to action, or irrelevant content. A full UX audit coupled with optimizing the conversion path will prove essential in turning traffic into leads and sales.

"Struggling with Poor Rankings for Targeted Keywords?"

The poor ranking of keywords might be instigated by poor keyword optimization, the use of too competitive keywords, or weaknesses in the quality of content. Make sure that your content is beneficial and informative with an optimum keyword density. Other techniques include building a robust backlink profile and enhancing on-page factors such as the title tag, meta description, and header tag which can help boost rankings.

"Investing in Ads Without Satisfactory ROI?"

If the ROI from your paid ads is somewhat unsatisfactory, it might be due to a mismatch between the ads and landing page content, poor targeting, or an unoptimized ad strategy altogether. Basically, improve your ad campaigns to match user intent, work on enhancing conversion rates on your landing pages, and utilize data-driven insights to help refine your ad targeting for improved results.

"Are Your Blog Posts Failing to Rank in Search Engines?"

Perhaps the real-world problems of SEO, low-quality content, or a lack of promotion might be affecting the SEO ranking of your blog posts. Ensure that the posts you publish are embedded with relevant keywords, high-quality content, and internal links in order to promote the higher rankings in search engines. Also, by means of social media promotion, back-linking, and influencer outreach, you can increase the chances of your blog post ranking higher.

"Facing High Traffic but No Conversions?"

A good amount of traffic but no conversions could mean crazy things like poor lead capture mechanisms, unclear navigation, or totally irrelevant content. Looking at your visitor behavior in your website could help you determine why visitors were dropping off. Make sure you have clear CTAs, a smooth navigation path for the user, and a well-defined conversion path to help improve conversion rates.

"Is a High Bounce Rate Impacting Your Online Performance?"

A high bounce rate indicates that visitors jump right off your website having rarely interacted with your content. This could either be because of long wait times, irrelevant content, or poor user experience. By optimizing your site speed/content relevancy and a mobile-friendly layout, the bounce rate may decrease, increasing visitor engagement.

Case Studies

We create success stories like these for your brand

Myntra Records 270% Revenue Growth in the Kids’ Category via SEO

How Superbalist Generated 236% Revenue via 2019 Black Friday Campaign

How Infidigit Helped Traya Accelerate Its Revenue by 187% via SEO

How Infidigit Helped cult.fit Increase Traffic for their Cult Centers 415% via SEO

Infidigit Drives a Remarkable 218.16% Surge in Shopsy’s Non-Brand Clicks in Just 3 Months

ProAlley achieve a 908% surge in non-brand organic clicks

ICICI Prudential Life Sees 45% Growth in its Conversion Rate through CRO

Infidigit’s Expertise Unleashes a 375% Surge in Organic Leads for MIS

How Flipkart Seller Hub Achieved 2200% Surge in Business Leads

How Myntra Increased Its BFF Sale By 42.53% via SEO

Infidigit boosted Mochi Shoes’ product page clicks by 48% in a quarter via SEO

TESTIMONAILS

Our clients talk about their transformative growth journeys.

“The most notable outcome is holding the #1 ranking position in South Africa for “Black Friday” related keywords for 3 consecutive years and winning an international SMX award for the best retail search marketing initiative.”

Carla Rabe

Product Lead: Growth at Superbalist

“Given such a complex requisite, we believe Infidigit has done splendid job for our website. 5 stars to the Infidigit SE0 team for their continuous efforts. Were extremely happy with the results, and we hope to see more from our collaboration.”

The Iconic

Head of SEO at The Iconic

“Myntra and Infidigit team have a good association with over the past years. The overall value creation has been wonderful. The SEO team has adopted a refreshingly innovative approach that has resulted in Myntra’s improved performance. A goal which we were aiming at for the past 2 years.”

Achint Setia

Vice President, Marketing at Myntra

“Since our engagement with Infidigit, it has been a great experience. With their expertise in SEO, they have helped us build SEO-optimized content for our website.”

Suresh Chettiar

Marketing and Product Head at NUUU

“SEO is one of the channels I prefer for customer acquisition. With years of trust between us, we entrusted Infidigit with the responsibility of reducing our organic cost per lead for Retirement and Annuity plans. Thanks to Infidigit, our team generated a multifold increase in organic leads & sessions in one year.“

Manish Dubey

CMO, ICICI Prudential Life Insurance Ltd.

“It’s been a great going working with your agency on SEO for Stader. We’ve seen great gains month over month with the first report. Looking to take Stader to higher heights with your agency’s expertise. The team is highly responsive and knowledgeable and been a guiding light for us.”

Awant Bhagat

Head of Digital Marketing at Stader

“The efforts of our partner, Infidigit, on SEO have made turned our website into lean, mean ROI-generator. It has now become a pure evidence of how a coherent SEO strategy and creation of relevant content can work wonders for a brand in the digital space.”

Vipul Oberoi

Director at Dun & Bradstreet

“Working with Infidigit has been an absolute pleasure. But more than that, the results that we’re seeing from the SEO that they’ve implemented speak for themselves, and show that the team has a great understanding of strategic optimisation.”

Lara Salomon

Marketing Specialist at Solid Systems

“The infidigit team can go to any extent to assist you in all your SEO and ASO needs. The team helped in designing the complete taxonomy by doing the competitor analysis and remains a strong partner in strategizing for the new web pages. They push you to take the necessary steps and follow best practices to help you achieve your KPIs.”

Anurag Goyal

Sr. Manager – Digital Marketing at Extramarks

“We were looking to partner with a team that could help optimise our website as per the current SEO trends. Our search ended with Infidigit, whose data-backed approach proved to be key in our website’s growing visibility; an increase in organic sessions and page ranking on SERPs in mere eight months is one of the notable highlights. Needless to say, the results surpassed our expectations.”

Altaf Saiyed

Founder of Traya

“Right from the start, the team had a strong sense of clarity in the solutions they recommended. User experience was the central goal for both – Infidigit and ZEE5, one of the key reasons why this partnership is effective. The results showed an increase in the number of users and organic visits. The results made us ambitious to achieve more significant milestones with Infidigit.”

Aparna Acharekar

Programming Head at Zee5

“Technical SEO is where Infidigit excels. What I liked the most about Infidigit team is the sense of clarity and eagerness to explore different solutions. We saw this first hand when they proceeded to address the challenges we faced with utmost clarity and precision. Now, with a clear roadmap in mind and data-driven SEO strategies, Infidigit continues to hit the bull’s eye in target achievement.“

Rituj Kate

Sr. Manager – Product at Dream11

“I recently had the pleasure of working with Infidigit, and I must say, the experience has been nothing short of outstanding! The team at Infidigit is incredibly talented and works seamlessly to bring our ideas to life. Their website designing skills are top-tier, and they were able to create a stunning and user-friendly website that perfectly captured our brand identity. The design process was smooth, and they were always open to incorporating our feedback, ensuring we got exactly what we envisioned.”

Nidhi Gupta

Marketing Assistant at Tata Consumer Products

“What we like the most about Infidigit is its in-depth understanding of the best SEO practices and how effectively they communicate solutions. Infidigit’s recommendations were not just Googlebot-friendly but also kept the user experience in mind. This energy and dedication of the team to provide the best solutions made our collaboration worthwhile.”

Manan Bajoria

AVP | Growth, Ixigo

Why Us?

Why Infidigit is the Leading SEO Agency in Kolkata

1. AI-Driven SEO Tactics for Businesses in Kolkata

At Infidigit, we leverage our AI-powered tool, Infigrowth, to enhance your website’s SEO performance. By identifying key growth opportunities and automating routine SEO tasks, we deliver efficient, scalable solutions for faster results. This innovative approach ensures you stay ahead in Kolkata’s ever-evolving digital landscape.

2. Trusted as an Award-Winning SEO Company

Our work has given us several prestigious awards in the industry, a sure sign that we have succeeded in various sectors-ranging from eCommerce, finance, education, and many others. The very essence of recognition is innovation and delivering striking SEO campaigns for businesses in Kolkata.

3. Access 180+ Expert SEO Professionals

A dedicated staff of 180+ SEO experts in Infidigit brings unmatched expertise in on-page, off-page, and technical SEO. And, with personalized strategies aligned with your business objectives, our specialists will ensure maximum visibility and sustainable growth of your brand in the Kolkata online marketplace.

4. Goal-Oriented Solutions with Data-to-Action

Infidigit’s SEO approaches are firmly based on data and analytics. Leveraging performance metrics combined with KPIs, we ensure that each and every action will lead to a tangible result. This goal-oriented methodology promotes sustainable growth and optimal ROI on your SEO investments.

5. Decades of Industry Expertise

Infidigit has vast experience working with startups and established brands. It has a thorough understanding of industry-based SEO requirements. It has customized strategies that fit the specific localities within Kolkata while creating a global reach for your brand, establishing you as a leader in your niche.

6. Transparent Communication & Reporting

Transparency is at the heart of our business. Detailed performance reports are created to indicate actionable insights and the most significant metrics and trends of growth. So you always stay in the know and in control of your SEO strategy as you make data-driven decisions for your business.

Features

The Process We Follow as Top Seo Company in Kolkata

At Infidigit, we perform an in-depth examination of your competitors’ SEO tactics and strategies to create a well-rounded plan that keeps you ahead in the market.

Our SEO services involve assessing your competitors’ target keywords, the pages they focus on to drive traffic, and their click-share performance.

Identifying Competitors: We identify your key competitors, categorizing them into direct, indirect, or digital competitors as relevant.
Data Collection: Using tools like SEMrush and Ahrefs, our team gathers critical information such as website traffic, domain authority, ranking keywords, and backlink profiles.
SEO Analysis: We conduct a detailed review of their SEO strategies, including their keyword choices, content structure, technical SEO (like site speed and mobile optimization), and on-page SEO techniques.
Backlink Analysis: We examine their backlink profile, evaluating the quality, relevance of anchor text, and uncovering potential link-building opportunities.
Strengths & Weaknesses: We analyze their strengths, such as solid backlinks, and identify areas for improvement, like suboptimal keyword targeting or slow site load times.
Continuous Monitoring: Ongoing monitoring allows us to track changes in competitors’ strategies and market conditions, ensuring that we adapt our approach in a timely and proactive manner.

Infidigit’s SEO audit services ensure your website is fully optimized, free from inconsistencies, and ready to perform at its best. We follow a comprehensive checklist with over 400 points to evaluate various elements, including content, URLs, site structure, and mobile responsiveness.

Once the audit is completed, we deliver an in-depth report pinpointing areas of improvement and optimization strategies to boost your page rankings.

SEO Audit Process: A Step-by-Step Approach

Technical SEO Audit: Using tools such as Screaming Frog and Google Search Console, we identify crawl issues and indexing problems. Our team also updates the XML sitemap, resolves robots.txt issues, and uses canonical tags to fix duplicate content. We optimize site navigation, ensuring all essential pages are accessible within three clicks.
On-Page SEO Audit: We analyze title tags, meta descriptions, content relevance, and keyword usage. Broken links, oversized images, and missing alt texts are addressed, and internal linking as well as video metadata are refined for better optimization.
Site Speed Optimization: Our site speed optimization service focuses on enhancing Core Web Vitals (LCP, FID, CLS) by optimizing file sizes, improving mobile responsiveness, and implementing CDNs. We also resolve CSS/JS issues to ensure faster site performance.
Off-Page SEO Audit: Our team evaluates the quality of backlinks, removes harmful links, and ensures that your Google My Business listing matches the correct NAP (Name, Address, Phone) details.
Business-Specific SEO: We optimize hreflang tags for international SEO, ensuring accurate localized content, and resolve SSL or mixed content issues for both global and local SEO.
Comprehensive Reporting: After completing the audit, we provide a detailed report with clear, actionable recommendations, showing how the changes will directly impact your website’s performance.

As a premier SEO agency, Infidigit excels in conducting comprehensive keyword research to help your web pages secure top rankings. Choosing the right keywords is essential for driving organic traffic, and we ensure that this critical aspect is thoroughly optimized through our keyword analysis and enhancement services.

Keyword Analysis Process:

Define Goals & Audience: Our team identifies keywords that align with your business objectives, target audience, and market trends using tools like Google Keyword Planner, SEMrush, and Ahrefs.
Evaluate Keyword Metrics: We analyze key metrics such as search volume, keyword difficulty, competition, cost-per-click (CPC), and search trends to select the most effective keywords.
Identify Keyword Categories: We focus on a balanced mix of short-tail (general), long-tail (specific, high-conversion), branded, and competitor-related keywords.
Classify by Intent: Keywords are grouped based on their intent, including informational (research-based), navigational (brand-specific), and transactional (action-driven) queries, ensuring targeted optimization.
Competitive Keyword Research: Using tools like SEMrush and Ahrefs, we examine your competitors’ keyword strategies and uncover gaps in their approach.
Prioritize Keywords: We prioritize high-converting, relevant keywords with moderate competition to maximize potential.
Map Keywords to Content: We enhance existing content and create new pages focused on ranking for high-value keywords.
Track & Refine: We continuously monitor keyword performance using the Infigrowth Rank Tracking Tool and adjust our strategy based on market trends and algorithm updates.

Through our On-Page SEO services, we optimize individual web pages to improve their visibility and ranking on search engines. Our team assesses key elements like content, meta tags, title tags, and other factors to ensure they align with SEO best practices. This all-encompassing approach guarantees that every detail is addressed, helping your website climb the rankings.

On-Page SEO Process:

Keyword Integration: We identify both primary and secondary keywords for each page, integrating them strategically into titles, meta descriptions, H1 tags, and subheadings, while maintaining a natural flow of content.
Content Optimization: Following E-E-A-T principles, we craft content that is user-focused, engaging, and meets search intent. We structure the content with short paragraphs, bullet points, and optimized multimedia to boost user engagement.
URL Structure: We create concise, descriptive, and keyword-rich URLs, ensuring they are free from unnecessary parameters and formatted with hyphens for better clarity.
Internal Linking: Our team employs keyword-optimized anchor text to interlink relevant pages, ensuring easy navigation and a balanced distribution of link equity across the site.
Meta Tags and Schema Markup: We develop unique meta titles and descriptions for each page and implement structured data, like FAQ or product schema, to improve visibility in search results with rich snippets.
Image Optimization: We optimize images for faster loading times by compressing them, using descriptive file names with relevant keywords, and adjusting dimensions to ensure both quality and performance.

Our content marketing services focus on creating and optimizing content that is both SEO-friendly and aligned with your business objectives. We ensure that your content performs well on search engines, driving improvements in page rankings and enhancing your online presence.

Content Optimization Process:

Keyword Research and Placement: Our team develops compelling, SEO-focused content by seamlessly incorporating relevant keywords into page titles, headings, and body text, maintaining readability and avoiding overuse of keywords.
Content Relevance and Quality: We prioritize content that matches user intent and adheres to E-E-A-T guidelines, providing valuable insights, data, and examples to boost credibility and relevance.
Structure and Readability: We structure content with clear headings (H2, H3, H4), short paragraphs, and bullet points for better readability. Regular updates ensure the content remains fresh by adding current stats, examples, and trends, while removing outdated or underperforming material.
Optimizing for Featured Snippets and Voice Search: We enhance content for featured snippets by organizing it with bullet points and tables, and optimize for voice search by including conversational, long-tail keywords.
Performance Monitoring: We track content performance using tools like Google Search Console and Infigrowth, monitoring key metrics such as bounce rate, time on page, and social shares to measure engagement and effectiveness.

Internal linking is a vital SEO strategy that enhances website navigation and boosts overall SEO performance.

Identify High-Value Pages
Our internal linking strategy is designed to improve both user experience and SEO. Using tools like Google Analytics or SEMrush, we pinpoint key pages such as product or category pages and group related content into topic clusters. This creates pillar pages supported by additional content.
Add Contextual Links
We use descriptive, keyword-rich anchor text, avoiding generic phrases like “click here.” Internal links are naturally embedded within the content to add value to readers. We maintain a balanced approach, using 2-5 internal links per 1,000 words to prevent overloading the content.
Maintain a Logical Linking Structure
Links should be contextually relevant and guide users from less important pages to more critical ones. We avoid excessive linking to the same page in a single post unless it adds clear value.

Rich snippet implementation, a feature introduced by Google, enables the integration of markup schemes into websites for better search visibility.

At Infidigit, we assess your website content and apply structured data markups to enhance elements like FAQs, product schema, How-To schema, ratings, and more. By implementing rich snippets, we not only improve your website’s SEO but also increase its visibility on search engines, boosting the click-through rate (CTR).

Identify Content Suitable for Rich Snippets
We use structured data to improve search visibility. Our team identifies content types that are ideal for rich snippets, such as product reviews, FAQs, recipes, and how-to guides, focusing on high-value pages like product listings and blog posts.
Add Structured Data Markup
Using Schema.org, we apply structured data (such as JSON-LD) for elements like FAQs, products, and tutorials, embedding it directly into the HTML to enhance search visibility and improve CTR.

Influencer marketing and Digital PR are powerful tactics to enhance your brand’s visibility by leveraging online influencers and prominent promotional platforms.

Through our guest posting services, we connect your brand with influential blroggers, vloggers, and social media figures. These partnerships not only enhance credibility but also secure valuable backlinks that improve your online presence.

Our Digital PR services create buzz around your products or services on respected promotional platforms, driving brand awareness efficiently within your target digital audience.

Build High-Quality Backlinks
We engage with authoritative websites, bloggers, and influencers to acquire backlinks via guest posts, collaborations, and expert contributions. Additionally, we promote shareable content, like infographics and research reports, through email and social media to attract organic backlinks.
Leverage Social Media and Online Communities
We expand your content’s reach by sharing it across platforms like LinkedIn, Twitter, and Facebook, while actively participating in communities such as Quora and Reddit to build credibility and drive traffic. User-generated content, such as reviews and testimonials, further boosts brand visibility.

At Infidigit, we emphasize transparency by keeping our clients informed about how their target audience interacts with their website and how to effectively drive conversions.

With our expertise and in-depth analysis, we deliver reports that provide more than just raw data. Our reports offer actionable insights supported by detailed user data.

Regular updates help you track every aspect of your campaigns, from site traffic summaries to in-depth conversion analysis.

Our reports blend valuable SEO data with insightful analysis and visualizations, offering a refreshing alternative to traditional data-heavy, number-centric reports.

Our Reports Include the Following Data:

Traffic and Engagement Metrics
We deliver comprehensive reports on organic traffic sessions, user counts, and page views, including month-over-month (MoM) or year-over-year (YoY) comparisons. Engagement metrics such as bounce rates, average session duration, and pages per session are analyzed. Using Google Search Console, we track impressions, clicks, average position, and CTR to identify top-performing queries and pages.
Keyword Performance
We monitor changes in rankings for priority keywords, measuring search visibility through impression percentages. Our team tracks CTR for high-ranking keywords and identifies opportunities for optimization.
Technical SEO Insights
We highlight technical improvements, such as fixes for crawl errors and site speed enhancements, along with the performance of high-ranking pages.
Content Performance
We pinpoint the top pages driving organic traffic, generating leads, or contributing to conversions, ensuring they are optimized for maximum impact.
Goals and Conversions
We track key business goals like leads, sales, and e-commerce metrics such as revenue, transactions, and average order value. We also assess how organic search contributes to multi-channel conversions to understand its broader impact on business performance.
Visual Dashboards and Trends
Our data is presented with easy-to-understand visuals, including line graphs for trends, bar charts for keyword rankings, and pie charts for traffic sources. We illustrate connections between actions and performance to help you gauge the effectiveness of our strategies.
Recommendations and Action Plan
We offer actionable next steps, such as content updates, refined keyword targeting, backlink strategies, and technical improvements. A calendar for future optimizations ensures that all efforts stay aligned with your business goals for continuous growth.

1. Competitor Analysis

At Infidigit, we perform an in-depth examination of your competitors’ SEO tactics and strategies to create a well-rounded plan that keeps you ahead in the market.

Our SEO services involve assessing your competitors’ target keywords, the pages they focus on to drive traffic, and their click-share performance.

Identifying Competitors: We identify your key competitors, categorizing them into direct, indirect, or digital competitors as relevant.
Data Collection: Using tools like SEMrush and Ahrefs, our team gathers critical information such as website traffic, domain authority, ranking keywords, and backlink profiles.
SEO Analysis: We conduct a detailed review of their SEO strategies, including their keyword choices, content structure, technical SEO (like site speed and mobile optimization), and on-page SEO techniques.
Backlink Analysis: We examine their backlink profile, evaluating the quality, relevance of anchor text, and uncovering potential link-building opportunities.
Strengths & Weaknesses: We analyze their strengths, such as solid backlinks, and identify areas for improvement, like suboptimal keyword targeting or slow site load times.
Continuous Monitoring: Ongoing monitoring allows us to track changes in competitors’ strategies and market conditions, ensuring that we adapt our approach in a timely and proactive manner.

2. SEO Audit

Once the audit is completed, we deliver an in-depth report pinpointing areas of improvement and optimization strategies to boost your page rankings.

SEO Audit Process: A Step-by-Step Approach

Technical SEO Audit: Using tools such as Screaming Frog and Google Search Console, we identify crawl issues and indexing problems. Our team also updates the XML sitemap, resolves robots.txt issues, and uses canonical tags to fix duplicate content. We optimize site navigation, ensuring all essential pages are accessible within three clicks.
On-Page SEO Audit: We analyze title tags, meta descriptions, content relevance, and keyword usage. Broken links, oversized images, and missing alt texts are addressed, and internal linking as well as video metadata are refined for better optimization.
Site Speed Optimization: Our site speed optimization service focuses on enhancing Core Web Vitals (LCP, FID, CLS) by optimizing file sizes, improving mobile responsiveness, and implementing CDNs. We also resolve CSS/JS issues to ensure faster site performance.
Off-Page SEO Audit: Our team evaluates the quality of backlinks, removes harmful links, and ensures that your Google My Business listing matches the correct NAP (Name, Address, Phone) details.
Business-Specific SEO: We optimize hreflang tags for international SEO, ensuring accurate localized content, and resolve SSL or mixed content issues for both global and local SEO.
Comprehensive Reporting: After completing the audit, we provide a detailed report with clear, actionable recommendations, showing how the changes will directly impact your website’s performance.

3. Keyword Analysis

Keyword Analysis Process:

Define Goals & Audience: Our team identifies keywords that align with your business objectives, target audience, and market trends using tools like Google Keyword Planner, SEMrush, and Ahrefs.
Evaluate Keyword Metrics: We analyze key metrics such as search volume, keyword difficulty, competition, cost-per-click (CPC), and search trends to select the most effective keywords.
Identify Keyword Categories: We focus on a balanced mix of short-tail (general), long-tail (specific, high-conversion), branded, and competitor-related keywords.
Classify by Intent: Keywords are grouped based on their intent, including informational (research-based), navigational (brand-specific), and transactional (action-driven) queries, ensuring targeted optimization.
Competitive Keyword Research: Using tools like SEMrush and Ahrefs, we examine your competitors’ keyword strategies and uncover gaps in their approach.
Prioritize Keywords: We prioritize high-converting, relevant keywords with moderate competition to maximize potential.
Map Keywords to Content: We enhance existing content and create new pages focused on ranking for high-value keywords.
Track & Refine: We continuously monitor keyword performance using the Infigrowth Rank Tracking Tool and adjust our strategy based on market trends and algorithm updates.

4. On Page SEO Implementation

On-Page SEO Process:

Keyword Integration: We identify both primary and secondary keywords for each page, integrating them strategically into titles, meta descriptions, H1 tags, and subheadings, while maintaining a natural flow of content.
Content Optimization: Following E-E-A-T principles, we craft content that is user-focused, engaging, and meets search intent. We structure the content with short paragraphs, bullet points, and optimized multimedia to boost user engagement.
URL Structure: We create concise, descriptive, and keyword-rich URLs, ensuring they are free from unnecessary parameters and formatted with hyphens for better clarity.
Internal Linking: Our team employs keyword-optimized anchor text to interlink relevant pages, ensuring easy navigation and a balanced distribution of link equity across the site.
Meta Tags and Schema Markup: We develop unique meta titles and descriptions for each page and implement structured data, like FAQ or product schema, to improve visibility in search results with rich snippets.
Image Optimization: We optimize images for faster loading times by compressing them, using descriptive file names with relevant keywords, and adjusting dimensions to ensure both quality and performance.

5. Content Optimization

Content Optimization Process:

Keyword Research and Placement: Our team develops compelling, SEO-focused content by seamlessly incorporating relevant keywords into page titles, headings, and body text, maintaining readability and avoiding overuse of keywords.
Content Relevance and Quality: We prioritize content that matches user intent and adheres to E-E-A-T guidelines, providing valuable insights, data, and examples to boost credibility and relevance.
Structure and Readability: We structure content with clear headings (H2, H3, H4), short paragraphs, and bullet points for better readability. Regular updates ensure the content remains fresh by adding current stats, examples, and trends, while removing outdated or underperforming material.
Optimizing for Featured Snippets and Voice Search: We enhance content for featured snippets by organizing it with bullet points and tables, and optimize for voice search by including conversational, long-tail keywords.
Performance Monitoring: We track content performance using tools like Google Search Console and Infigrowth, monitoring key metrics such as bounce rate, time on page, and social shares to measure engagement and effectiveness.

6. Contextual Internal Linking

Internal linking is a vital SEO strategy that enhances website navigation and boosts overall SEO performance.

Identify High-Value Pages
Our internal linking strategy is designed to improve both user experience and SEO. Using tools like Google Analytics or SEMrush, we pinpoint key pages such as product or category pages and group related content into topic clusters. This creates pillar pages supported by additional content.
Add Contextual Links
We use descriptive, keyword-rich anchor text, avoiding generic phrases like “click here.” Internal links are naturally embedded within the content to add value to readers. We maintain a balanced approach, using 2-5 internal links per 1,000 words to prevent overloading the content.
Maintain a Logical Linking Structure
Links should be contextually relevant and guide users from less important pages to more critical ones. We avoid excessive linking to the same page in a single post unless it adds clear value.

7. Rich Snippet Implementation

Rich snippet implementation, a feature introduced by Google, enables the integration of markup schemes into websites for better search visibility.

Identify Content Suitable for Rich Snippets
We use structured data to improve search visibility. Our team identifies content types that are ideal for rich snippets, such as product reviews, FAQs, recipes, and how-to guides, focusing on high-value pages like product listings and blog posts.
Add Structured Data Markup
Using Schema.org, we apply structured data (such as JSON-LD) for elements like FAQs, products, and tutorials, embedding it directly into the HTML to enhance search visibility and improve CTR.

8. Off Page SEO Implementation

Influencer marketing and Digital PR are powerful tactics to enhance your brand’s visibility by leveraging online influencers and prominent promotional platforms.

Our Digital PR services create buzz around your products or services on respected promotional platforms, driving brand awareness efficiently within your target digital audience.

Build High-Quality Backlinks
We engage with authoritative websites, bloggers, and influencers to acquire backlinks via guest posts, collaborations, and expert contributions. Additionally, we promote shareable content, like infographics and research reports, through email and social media to attract organic backlinks.
Leverage Social Media and Online Communities
We expand your content’s reach by sharing it across platforms like LinkedIn, Twitter, and Facebook, while actively participating in communities such as Quora and Reddit to build credibility and drive traffic. User-generated content, such as reviews and testimonials, further boosts brand visibility.

9. Detailed Reporting

At Infidigit, we emphasize transparency by keeping our clients informed about how their target audience interacts with their website and how to effectively drive conversions.

With our expertise and in-depth analysis, we deliver reports that provide more than just raw data. Our reports offer actionable insights supported by detailed user data.

Regular updates help you track every aspect of your campaigns, from site traffic summaries to in-depth conversion analysis.

Our reports blend valuable SEO data with insightful analysis and visualizations, offering a refreshing alternative to traditional data-heavy, number-centric reports.

Our Reports Include the Following Data:

Traffic and Engagement Metrics
We deliver comprehensive reports on organic traffic sessions, user counts, and page views, including month-over-month (MoM) or year-over-year (YoY) comparisons. Engagement metrics such as bounce rates, average session duration, and pages per session are analyzed. Using Google Search Console, we track impressions, clicks, average position, and CTR to identify top-performing queries and pages.
Keyword Performance
We monitor changes in rankings for priority keywords, measuring search visibility through impression percentages. Our team tracks CTR for high-ranking keywords and identifies opportunities for optimization.
Technical SEO Insights
We highlight technical improvements, such as fixes for crawl errors and site speed enhancements, along with the performance of high-ranking pages.
Content Performance
We pinpoint the top pages driving organic traffic, generating leads, or contributing to conversions, ensuring they are optimized for maximum impact.
Goals and Conversions
We track key business goals like leads, sales, and e-commerce metrics such as revenue, transactions, and average order value. We also assess how organic search contributes to multi-channel conversions to understand its broader impact on business performance.
Visual Dashboards and Trends
Our data is presented with easy-to-understand visuals, including line graphs for trends, bar charts for keyword rankings, and pie charts for traffic sources. We illustrate connections between actions and performance to help you gauge the effectiveness of our strategies.
Recommendations and Action Plan
We offer actionable next steps, such as content updates, refined keyword targeting, backlink strategies, and technical improvements. A calendar for future optimizations ensures that all efforts stay aligned with your business goals for continuous growth.

Process

Our SEO Process: Customized to Deliver Top Results

1. Setting Clear and Measurable Objectives

We begin with a proper understanding of business goals and measurable SEO objectives at Infidigit. It can be increasing traffic to the website, ranking of keywords, or conversions. Any approach tailored further ensures that all activities are in total alignment with reached outcomes.

2. Crafting Long-Term SEO Strategies

SEO is a race that never ends. We create long-term strategies concentrating on steady growth, such as targeting relevant keywords, improving site architecture, and enhancing user experience with the goal of generating constant organic traffic.

3. Gaining a Competitive Edge

Our team conducts a thorough competitive analysis to assess the strengths and weaknesses of competitors. We use that analysis to slot your business position-wise by leveraging those opportunities to gain an edge in a competitive digital landscape in Kolkata.

4. Performing Exhaustive SEO Audits

We perform thorough audits to find technical issues, content gaps, things needing attention, etc. These insights create the very foundation to build an optimized, unblemished website that follows search engine guidelines.

5. Executing On-Page Enhancements

On-page SEO activities include everything from optimizing meta tags and headers, improving content relevancy and internal linking, etc. to ensuring your website is user and search engine-friendly so that the chances of reaching high rankings are maximized.

6. Boosting Visibility with Off-Page SEO

The off-page SEO focuses on building white-hat links, local citations, and brand mentions to enhance the authority of your website online. It helps expand online visibility across search engines.

7. Continuous Monitoring and Optimization

SEO is a never-ending process. Traffic, rankings, and conversions are defined and evaluated regularly to make sure that the campaign adapts to constantly evolving algorithms and market trends. Regular optimization keeps your site on the front line of search results.

Plans

We offer SEO packages for websites of all sizes

Lite

Boost your visibility and drive initial growth

Standard

Elevate your website to achieve higher visibility

Pro

Supercharge your websites growth by advance strategies

Enterprise

Unleash the full potential of your websites presence

Seo Growth

Scale Your Business with Infidigit’s Professional SEO Services in Kolkata

An effective online presence has become pivotal for business growth in an increasingly competitive digital era. Infidigit provides professional SEO services in Kolkata for businesses wishing to connect with their target clients, bolster visibility, and boost revenues. Whether it’s a traditional mom-and-pop store or a business giant online, Infidigit tailors every project according to its customer’s needs.

How SEO Helps Your Business in Kolkata

Increase in the Organic Traffic On Your Website: SEO advancements bring high-quality organic traffic to your webpages that are determined and targeted, thus lessening your dependency on sponsored ads.
Improved Brand Recognition: Improved rankings help us give visibility to the brand among the local populace in Kolkata.
Boost in Conversion Rates: Through user-focused optimizations and careful keyword targeting, we convert visitors into customers, increasing overall conversions.
Target Local Audiences: Our local SEO practices maximize your visibility among searches originating from Kolkata, thus connecting you with prospects situated in your domain.

Partner with Infidigit to unleash the true potential of your business and sustain growth in the ever-changing digital arena of Kolkata.

Industries

Discover how we can help across various industries

SEO for Real Estate

SEO for FMCG

SEO for Fitness

SEO for Health Care

SEO for E-commerce

SEO for Dentist

SEO for Doctor

SEO for Fashion

SEO for B2B

SEO for Automobile

SEO Services Offered by us as the Best SEO Agency in Kolkata

Search Engine Optimization

Unlock higher rankings, quality traffic, and increased conversions through tailored award-winning SEO strategies.

Conversion Rate Optimization

Enhance your website to drive users to complete a desired call to action that helps you gain long-term customers.

Website Development

Latest web development frameworks, responsive design techniques, and robust backend systems to ensure your website is fast, secure & seamless.

App Store Optimization

Optimise your mobile app with our award-winning ASO strategies that will lead to higher rankings & installs on Play Store & App Store.

Content Writing

Craft your brand narrative efficiently with our skilled writers, tailoring content strategies to effectively convey your story.

Local SEO

Boost local visibility, attract quality traffic, and drive conversions with tailored Local SEO strategies.

YouTube SEO

Drive video growth, attract loyal subscribers, and amplify engagement with tailored strategies.

Amazon SEO

Enhance your Amazon presence, capture more buyers, and drive sales with custom optimization strategies.

Link Building

Strengthen your site’s authority, attract quality traffic, and improve SEO with expert link building.

Locations

We drive growth Worldwide, delivering solutions wherever you are

SEO Company in New York

SEO Company in Chicago

SEO Company in Phoenix

SEO Company in Houston

SEO Company in Las Vegas

SEO Company in Miami

SEO Company in Seattle

SEO Company in Mumbai

SEO Company in Bangalore

SEO Company in Delhi

What our SEO Package includes

		Lite Get Proposal	Standard Get Proposal	Pro Get Proposal	Enterprise Get Proposal
First Month Activities
SEO Audit	In-depth SEO audit analyzing pages for technical, on-page, and off-page aspects, providing comprehensive insights.	Advanced with Strategy	Advanced with Strategy	Advanced with Strategy	Advanced with Strategy
Initial Setup & Analysis
Search Console - Setup & Review	Google Search Console setup and review ensures accurate data, optimizing insights and performance.
Google Analytics - Setup & Review	Google Analytics setup and review maximizes website performance by optimizing insights.
Keyword To URL Mapping	Precise keyword-to-URL mapping enhances SEO strategy, improving relevancy and visibility.
Baseline Ranking Setup	Establish a baseline ranking setup to track SEO progress effectively and measure improvements.
Baseline Organic Search Report Setup	Gain valuable insights into organic search performance with a baseline organic search report.
Competitor Analysis	Comprehensive competitor analysis helps stay ahead, uncovering growth opportunities.
Google Penalty Check	Regular Google penalty checks safeguard SEO health, ensuring compliance and visibility.
E-commerce SEO
Product Image Optimization	Optimizing product images enhances visual appeal and loading speed.
Product Page Schema Markups	Structured data markup implementation on product pages improves search engine understanding.
Optimization of E-commerce Category Pages	Optimizing category pages enhances visibility and navigation for online stores.
Rich Snippet Optimizations	Content optimization generates rich snippets for increased visibility and click-through rates.
SEO Optimizations of Brand-related Pages	Brand-related page optimization strengthens online presence and boosts brand visibility.
Product Page Titles & Meta Descriptions	Content optimization generates rich snippets for increased visibility and click-through rates.
Product Page Optimization Suggestions	Improved search rankings and user experience through recommendations for optimizing product pages.
Ratings/Review Schema integration	Enhanced credibility and visibility in search results with schema markup for ratings and reviews.
Pagination Recommendations	Improved indexing and user navigation with recommendations for managing paginated content.
Filtered/URL Parameters Handling	Better crawlability and user experience by optimizing handling of filtered and URL parameters.
Out-of-stock Product Page Handling	Maintained search visibility and user experience with optimized handling of out-of-stock product pages.
Shopping Cart Funnel Analysis and Recommendations	Increased conversion rates and user experience through analysis and optimization of the shopping cart funnel.
Conversion Tracking Setup in Google Analytics	Accurate measurement and analysis of website conversions with conversion tracking in Google Analytics.
Google Analytics Goal Conversion Setup Suggestions	Effective tracking of important actions with suggestions for setting up goal conversions in Google Analytics.
Assistance for setting up Enhanced Ecommerce Tracking Code	Detailed ecommerce analytics with guidance on implementing enhanced ecommerce tracking code.
Technical SEO
Technical Audit Tracker Creation & Periodic Review	A tracker is created and reviewed to monitor ongoing website health and technical audit tasks.
Support For SEO Audit Implementation	Infidigit assists in implementing recommendations from the SEO audit for improved website performance.
Robots.txt Creation & Optimization	The robots.txt file is optimized to guide search engine crawlers and control content access.
XML Sitemap Creation & Submission	XML sitemap helps search engines index and crawl website pages for better visibility.
Structured Data Markup Recommendation & Review	Structured data markup recommendations are provided for improved search engine understanding.
Suggestions to improve Page Speed & Core Web Vitals Scores	Suggestions are given to enhance page speed and Core Web Vitals scores for better user experience and rankings.
Custom 404 Page Review & Recommendation	The custom 404 error page is optimized for improved user experience and search engine crawling.
Mobile Friendly Test Review & Recommendation	Mobile friendliness is reviewed with recommendations for optimal performance on mobile devices.
SSL Check	SSL certificate installation and HTTPS security are checked for secure website access.
Site Architecture Audit	Site architecture is audited to enhance navigation and user experience.
Ongoing detailed SEO Audit & Recommendations	Regular comprehensive SEO audits provide ongoing recommendations for continuous improvement.
Recommendations for improving Crawling, Indexing & Rendering	Suggestions are given to improve crawling, indexing, and rendering of website content by search engines.
Hreflang Implementation	Hreflang tags are implemented for language and regional targeting on multilingual and multinational websites.
On-page SEO
Title Tags Optimization	Title tags optimized for improved search visibility and click-through rates.
Meta Description Optimization	Compelling meta descriptions crafted to engage users in search results.
Header Tags Optimization	Keyword-rich headings structured for better search engine understanding.
URL Structure Recommendation & Review	URL structure reviewed and optimized for user-friendly navigation and search engine crawling.
Duplicate Content Analysis	Duplicate content issues identified and addressed to improve search rankings and avoid penalties.
Canonical Recommendations	Canonical tags implemented to consolidate similar content and prevent duplicate content issues.
Image Optimization	Images optimized for faster loading, enhanced user experience, and improved search engine indexing.
Video Optimization	Videos optimized with relevant metadata and schema markup for increased search visibility.
HTML Sitemap Review & Recommendation	HTML sitemap reviewed and optimized for improved user navigation and search engine crawling.
Footer Links Review & Recommendation (If Any)	Footer links, if applicable, audited and optimized for better navigation and search engine crawling.
Internal Links Recommendation	Internal linking improved to enhance website structure and distribute link equity.
External Links Review & Recommendation Frequency	External links reviewed with recommendations for quality and frequency.
Content Recommendation	Content recommendations provided to improve relevance, readability, and search engine rankings for existing pages.	30	50	70	200
Links Optimization
Link Redirect Checks	Performing redirects checks to ensure optimal user experience and search engine crawling.
Disavow File Review & Recommendation (If Required)	Reviewing and providing recommendations for creating or updating a disavow file to disavow low-quality or spammy backlinks, if necessary.
Video, Presentations & Infographic submissions	Submitting videos, presentations, and infographics to enhance visibility and attract backlinks.
Backlink Audit	Conducting a backlink profile audit to evaluate the quality, relevance, and risks of existing links.	Yearly	Half Yearly	Quarterly	Monthly
Article Submission (Free websites)	Submitting articles to reputable directories for increased exposure, backlinks, and industry authority.	10	20	30	60
Image Submission (Free websites)	Submitting articles to reputable directories for increased exposure, backlinks, and industry authority.	10	20	30	60
PPT/PDF Submission (Free websites)	Submitting articles to reputable directories for increased exposure, backlinks, and industry authority.	10	20	30	60
Social Bookmarking (Free websites)	Submitting articles to reputable directories for increased exposure, backlinks, and industry authority.	10	20	30	60
Q&A Posting	Engaging in Q&A platforms to establish authority and include relevant backlinks.	5	10	20	35
Youtube Optimization
Existing Video Optimization	Enhance existing videos by improving metadata, keywords, titles, and thumbnails for better optimization.
No. of Videos to be optimized per month	Develop a monthly video optimization plan based on priorities and available resources.	0	5	10	20
Video Title, Description & Thumbnail Recommendations	Suggest video titles, descriptions, and thumbnails that drive higher engagement.
Video Cards and End Screen Suggestions	Strategically utilize video cards and end screens for effective promotion and increased audience engagement.
New Video Suggestions	Offer fresh video ideas aligned with keyword research and audience interests.
Reporting
Keywords Ranking Report (Upto)	Monitor and report keyword rankings to track SEO performance and progress.	500	1000	1500	2500
Competitors' Rank Tracking (Upto)	Analyze competitor rankings to identify growth opportunities and maintain a competitive edge.	5	7	10	10
Organic Search Market Share Report	Evaluate website visibility and market share in organic search results.
Search Console Impressions And Clicks Reporting	Measure impressions and clicks in Google Search Console for valuable performance insights.
Google Analytics Sessions Report	Utilizing Google Analytics to analyze website sessions and understand user engagement and behavior.
User Experience Report (Page Load Time, Bounce Rate, Etc.)	Optimize user experience metrics like page load time and bounce rate for improved performance.
Backlink Report	Assess backlink quality and quantity to enhance authority and credibility.
Core Web Vitals Report	Optimize core web vital metrics for better user experience and search engine rankings.
SEO Scorecard	Create a comprehensive scorecard to evaluate overall website SEO performance.
Customised KPIs Reporting	Define and track custom key performance indicators aligned with business objectives.
Analysis via Third party Tools	Utilize industry-leading tools for deep analysis and actionable insights.
Channel-wise Traffic Bi-furcation report	Analyze traffic sources to understand their impact on website performance.
Audience Demographic Report	Gain demographic insights of website visitors for targeted marketing strategies.
Ecommerce Conversion Rate Report	Track and optimize ecommerce conversion rates for improved sales performance.
Cost Per Acquisition & Return on Investment (ROI) Report	Measure cost per acquisition and ROI to assess SEO effectiveness.
Report Frequency	Determining reporting frequency for timely monitoring and optimization of SEO activities.	Weekly	Weekly	Weekly	Weekly

FAQs

Frequently Asked Questions

What is SEO, and Why is it Essential?

SEO (Search Engine Optimization) is the practice of optimizing your website to rank higher in search engine results pages (SERPs). By improving factors like site speed, mobile-friendliness, content quality, and keyword optimization, SEO helps your website attract more organic traffic. It’s essential because it increases your online visibility, drives targeted traffic, and enhances your brand’s credibility, ultimately helping your business grow in a competitive digital market.

How Can SEO Services Benefit My Business in Kolkata?

SEO services in Kolkata can significantly improve your website’s visibility in local search results, driving more traffic from potential customers in the area. By implementing local SEO strategies, optimizing for relevant keywords, and enhancing your site’s user experience, SEO helps your business stand out in a crowded marketplace. This can lead to increased brand awareness, higher engagement, and ultimately, more sales and conversions.

What Are the Key Components of a Successful SEO Strategy?

A successful SEO strategy includes several key components:

Keyword Research: Identifying the right keywords to target based on search volume and relevance.
On-Page Optimization: Enhancing website elements like meta tags, content, and images.
Technical SEO: Improving site speed, mobile-friendliness, and fixing technical errors that hinder crawling and indexing.
Off-Page SEO: Building high-quality backlinks to boost your site’s authority and ranking.
Content Strategy: Creating valuable, relevant content that satisfies user intent and keeps visitors engaged.
Analytics and Reporting: Continuously monitoring SEO performance and making data-driven adjustments.

What Types of SEO Services Does Infidigit Provide in Kolkata?

Infidigit offers a comprehensive range of SEO services in Kolkata, including:

Search Engine Optimization (SEO)
Conversion Rate Optimization (CRO)
SEO Audits
E-commerce SEO
Local SEO
Amazon SEO
YouTube SEO
Content Writing
Penalty Recovery
Link Building
Guest Posting.

and many more customized solutions to help your business thrive in the digital space

How Long Does SEO Take to Show Results?

SEO is a long-term strategy, and it can take anywhere from 3 to 6 months to see significant results, depending on factors like website age, competition, and the keywords targeted. However, some improvements, such as enhanced user experience and technical SEO, can yield quicker results. Patience and consistent optimization are key to achieving lasting success.

Are SEO Packages in Kolkata Cost-Effective?

SEO packages in Kolkata can be highly cost-effective, especially when you consider the long-term benefits of organic traffic and higher conversion rates. While prices may vary depending on the services offered, investing in SEO is a smart choice for businesses looking to achieve sustainable growth without relying solely on paid advertising. Infidigit offers flexible SEO packages tailored to different business needs and budgets.

Does Infidigit Serve Clients Beyond Kolkata?

Yes, Infidigit serves clients across India and globally. While we specialize in local SEO for businesses in Kolkata, our services extend to various regions, including cities like Delhi, Mumbai, Bangalore, and international markets. Our team has the expertise to deliver effective SEO strategies tailored to diverse industries and geographic locations.

SEO Company in KolkataGet Revenue Generating Organic Traffic