AI - Driven Growth Solutions

SEO for BFSI
Elevate Trust and Visibility

Unlike industries like manufacturing and consumer goods, the banking and finance industry was relatively late to take advantage of the upsurge in digital users. However, its impact has been much greater and precise.

2.2B+

Organic Sessions

15M+

Leads Generated

100+

Case Studies

60+

Awards & Recognitions

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KNOW ABOUT BFSI

What is SEO for BFSI ?

SEO for BFSI (Banking, Financial Services, and Insurance) is the process of optimizing digital content, websites, and online platforms for financial institutions to improve their visibility in search engine results. Given the competitive and trust-driven nature of the BFSI sector, SEO focuses on reaching the right audience, building credibility, and driving organic traffic while adhering to strict compliance and security standards.

Key Components of SEO for BFSI:

Keyword Optimization: 
Targeting industry-specific keywords such as “best home loans,” “mutual fund investments,” or “car insurance quotes” to match the search intent of potential customers.
Content Strategy:
 Creating high-quality, informative content like blogs, calculators, case studies, and FAQs that address customer pain points, explain complex financial products, and establish authority.
Local SEO:
Optimizing for localized searches, such as “banks near me” or “insurance agents in [city],” to attract customers to physical branches or regional services.
Technical SEO: Enhancing website speed, mobile-friendliness, secure HTTPS protocols, and proper site structure to ensure smooth navigation and compliance with search engine algorithms.
Trust and Authority Signals: Building backlinks from reputable finance-related sources and leveraging customer reviews and testimonials to establish credibility and authority.
Compliance: Adhering to legal and regulatory standards in all SEO activities to ensure sensitive financial data and user information remain secure.

Case Studies

We create success stories like these for your brand

FINANCE

ICICI Prudential Life Sees 45% Growth in its Conversion Rate through CRO

Finance

Infidigit Helped Finnable To Increase App Installs By 406.82% Via Organic Channel in 10 Months

Finance

How Infidigit Boosted Razorpay’s Organic New Users by 122% for TOFU Category

Finance

Infidigit boosted Motilal Oswal’s app visibility through effective ASO strategies.

Finance

Finnable’s growth soared by an impressive 139% in just 5 months of Infidigit’s effective SEO techniques.

Finance

How Infidigit Boosted HDFC Life Term Insurance’s Non-brand Clicks by 132% & Leads by 39%

Finance

How Infidigit Helped HDFC Life Conquer the Retirement Category Through SEO

Strategies

Essential Steps to Include in Your SEO Strategy for BFSI

1. Conducting Thorough Keyword Research

Before crafting any marketing strategy, it is critical to find out what exactly your target audience is looking for. Hence, comprehensive keyword research is very important. Finding out all the search terms and phrases your target audience is searching for can give you clear insights on how to develop your marketing strategy.

Research shows that over 90% of the search queries conducted online are long-tail keywords. Keeping this in mind, be very careful in choosing the keywords in your SEO for BFSI strategy. Only choosing high-volume short keywords can mean that you lose out on users with a long-tail query.

2. Creating Engaging Content

For any digital marketing initiative, content plays the most important role in converting leads for BFSI businesses. If your content is not engaging and informative, you will lose out on valuable organic customers. Users come online to get their queries solved. If your content does not align with user intent and doesn’t offer them any value, it is of no worth. Make sure your content is offering users value and is engaging enough to keep their attention so they don’t bounce off your website.

3. Mobile-Friendly Website

Making your website mobile-friendly is a big part of building an SEO strategy. Google’s mobile-first indexing is another factor, as the search engine considers mobile-friendly websites first for indexing.

Designing your website for mobile devices can make it accessible for users to consume any information without facing any navigation or reading issues. Another thing you can do is create mobile apps where the users can avail benefits like raising requests, transactions, customer service, and more.

And lastly, your website should have at least SSL security integration in order to safeguard customer information.

4. Link Building

Building links is another important SEO strategy. Linking your content to internal and external sources solidifies your website’s SEO. Getting links for your content on external sources with high domain authority and relevance can also significantly increase your rankings.

These link exchanges serve the purpose of telling Google what your pages are about. It helps Google index your pages faster, and rank them based on how relevant and authoritative the search engine perceives your content to be.

You can also obtain links through social media profiles, creating official social channels for your business and optimizing them. You can also obtain citations in directories for link building.

5. Images,Videos & Infographics

BFSI websites should have easily consumable content. Images, infographics, and videos are some of the most consumed forms of content that are easily understandable and appealing to users. Your customers are more likely to engage and share your content if your media is easy to access and consume. Since BFSI is a complex industry, it is always a good idea to push for multimedia content that makes it easy for the consumers to understand your offerings.

6. Create a Blog

Running a blog for your website is a critical part of content marketing in SEO. It significantly improves the user experience on your website, as blogs bring engagement and provide valuable information to users. Having a blog also increases your website’s chances of ranking high on SERPs. A study by Forbes found that about 60% of millennials and generation X consume content online via blogs and articles, which they consider as a source of relevant information for making decisions.

7. Local SEO

Optimize your local SEO to reach consumers in your local community. Using avenues like Google My Business (GMB), you can easily gain visibility to the users in your city or region. Just enter all the relevant business information in your GMB listing. This is a good way to start off optimizing your local SEO. You can get assistance from local SEO services providers like Infidigit to carry out other activities for you to make your local presence online strong too.

8. Measuring SEO Success

To assess whether your SEO efforts for BFSI (Banking, Financial Services, and Insurance) websites are yielding results, it’s crucial to monitor their effectiveness. If these efforts are ineffective, your website may struggle to gain visibility, leading to wasted resources. While there are various tools available for measurement, the process can be time-consuming for busy professionals. Therefore, hiring an agency that specializes in BFSI SEO is advisable. Such agencies are equipped to optimize your website for peak performance and can continuously track and enhance growth metrics.

Testimonials

Our clients talk about their transformative growth journeys.

“Since our engagement with Infidigit, it has been a great experience. With their expertise in SEO, they have helped us build SEO-optimized content for our website.”

Suresh Chettiar

Marketing and Product Head at NUUU

“SEO is one of the channels I prefer for customer acquisition. With years of trust between us, we entrusted Infidigit with the responsibility of reducing our organic cost per lead for Retirement and Annuity plans. Thanks to Infidigit, our team generated a multifold increase in organic leads & sessions in one year.“

Manish Dubey

CMO, ICICI Prudential Life Insurance Ltd.

“It’s been a great going working with your agency on SEO for Stader. We’ve seen great gains month over month with the first report. Looking to take Stader to higher heights with your agency’s expertise. The team is highly responsive and knowledgeable and been a guiding light for us.”

Awant Bhagat

Head of Digital Marketing at Stader

“The most notable outcome is holding the #1 ranking position in South Africa for “Black Friday” related keywords for 3 consecutive years and winning an international SMX award for the best retail search marketing initiative.”

Carla Rabe

Product Lead: Growth at Superbalist

“Given such a complex requisite, we believe Infidigit has done splendid job for our website. 5 stars to the Infidigit SE0 team for their continuous efforts. Were extremely happy with the results, and we hope to see more from our collaboration.”

The Iconic

Head of SEO at The Iconic

“Myntra and Infidigit team have a good association with over the past years. The overall value creation has been wonderful. The SEO team has adopted a refreshingly innovative approach that has resulted in Myntra’s improved performance. A goal which we were aiming at for the past 2 years.”

Achint Setia

Vice President, Marketing at Myntra

“The efforts of our partner, Infidigit, on SEO have made turned our website into lean, mean ROI-generator. It has now become a pure evidence of how a coherent SEO strategy and creation of relevant content can work wonders for a brand in the digital space.”

Vipul Oberoi

Director at Dun & Bradstreet

“Working with Infidigit has been an absolute pleasure. But more than that, the results that we’re seeing from the SEO that they’ve implemented speak for themselves, and show that the team has a great understanding of strategic optimisation.”

Lara Salomon

Marketing Specialist at Solid Systems

“The infidigit team can go to any extent to assist you in all your SEO and ASO needs. The team helped in designing the complete taxonomy by doing the competitor analysis and remains a strong partner in strategizing for the new web pages. They push you to take the necessary steps and follow best practices to help you achieve your KPIs.”

Anurag Goyal

Sr. Manager – Digital Marketing at Extramarks

“We were looking to partner with a team that could help optimise our website as per the current SEO trends. Our search ended with Infidigit, whose data-backed approach proved to be key in our website’s growing visibility; an increase in organic sessions and page ranking on SERPs in mere eight months is one of the notable highlights. Needless to say, the results surpassed our expectations.”

Altaf Saiyed

Founder of Traya

“Right from the start, the team had a strong sense of clarity in the solutions they recommended. User experience was the central goal for both – Infidigit and ZEE5, one of the key reasons why this partnership is effective. The results showed an increase in the number of users and organic visits. The results made us ambitious to achieve more significant milestones with Infidigit.”

Aparna Acharekar

Programming Head at Zee5

“Technical SEO is where Infidigit excels. What I liked the most about Infidigit team is the sense of clarity and eagerness to explore different solutions. We saw this first hand when they proceeded to address the challenges we faced with utmost clarity and precision. Now, with a clear roadmap in mind and data-driven SEO strategies, Infidigit continues to hit the bull’s eye in target achievement.“

Rituj Kate

Sr. Manager – Product at Dream11

“I recently had the pleasure of working with Infidigit, and I must say, the experience has been nothing short of outstanding! The team at Infidigit is incredibly talented and works seamlessly to bring our ideas to life. Their website designing skills are top-tier, and they were able to create a stunning and user-friendly website that perfectly captured our brand identity. The design process was smooth, and they were always open to incorporating our feedback, ensuring we got exactly what we envisioned.”

Nidhi Gupta

Marketing Assistant at Tata Consumer Products

“What we like the most about Infidigit is its in-depth understanding of the best SEO practices and how effectively they communicate solutions. Infidigit’s recommendations were not just Googlebot-friendly but also kept the user experience in mind. This energy and dedication of the team to provide the best solutions made our collaboration worthwhile.”

Manan Bajoria

AVP | Growth, Ixigo

KNOW ABOUT BFSI

How Is SEO Crucial for Banking & Financial Websites?

Let us interpret the approach of a normal user in 2022 looking to engage with a bank or financial sector. The user will most likely look for the services they need on Google using the relevant keyword to their use-case. If your BFSI business is not displayed at the top or even on the first page of the SERP, it is almost impossible for the user to find you

Such a situation can be easily taken care of with the help of SEO for financial sector. Implementing the best SEO practices can help your online visibility grow, and bring in more prospective customers or leads. As a business in the BFSI industry, you would not want to miss out on generating prospective leads. Hence, SEO for BFSI is an absolutely essential element towards their success.

Summary

Time to Optimize SEO for BFSI

In today’s competitive and digitally-driven financial landscape, optimizing SEO for the BFSI sector is more critical than ever. Customers rely heavily on search engines to find trusted financial services, whether it’s banking, insurance, or investments. A well-optimized SEO strategy ensures your brand appears at the top of search results, connecting you with high-intent customers actively seeking your solutions. Beyond visibility, SEO helps build credibility and trust—key factors in the BFSI industry. By focusing on targeted keywords, valuable content, and a seamless user experience, you can drive organic traffic, generate qualified leads, and establish your brand as a leader in the financial space. Now is the time to invest in SEO for BFSI and unlock sustainable growth in a highly competitive market.

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